SKU:AA/HC/9696
Fashion, Marketing, Management, Clothing Trade. This is a book dealing with and extremely competitive business made up of an intricate network of small firms as well as giant conglomerates, all working together to produce, distribute and sell fashion. Illustrations. (312 Pgs.) Beautiful Orange Cloth Boards with Bright Green Lettering, forepage has prev. name blacked out, otherwise VVG.
AUTHOR: Kathryn Moore Greenwood & Mary Fox Murphy PUBLISHER: Macmillan Co. NY ISBN: 0023469501 YEAR: 1978 FORMAT: Hardcover EDITION: 4th Printing