SKU:AA/HC/7846
Marketing - Japan. Export Marketing - Japan. What theory Z didn't tell you about marketing! This book tells you the inside story of how some of the most innovative and revolutionary marketing plans were devised and put into practice. Indexed and Bibliography. DJ has a small tear on back cover. Book is Near VVG. (292 Pgs.)
AUTHOR: Kotler/Fahey/Jatusripitak PUBLISHER: Prentice Hall, Inc. ISBN: 0136120784 YEAR: 1985 FORMAT: Hardcover EDITION: First Ed.