Retail Merchandising : Consumer Goods and Services

Retail Merchandising : Consumer Goods and Services

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SKU:AA/HC/5777

Business, Merchandising, Retailing, Students. Consumer Goods and Services. This textbook deals with retailing - the marketing of goods and services to consumers as it continues to grow in size and importance. (612 Pgs.) Glossy Pictorial boards , prev. owner name neatly inside cover, otherwise, near VVG

AUTHOR: Harland E. Samson & Wayne G. Little
PUBLISHER: South-Western Publishing Co.
ISBN: 0538192801
YEAR: 1988
FORMAT: Hardcover
EDITION: 10th Ed.