SKU:AA/HC/4469
Marketing: What's New in Marketing' What's New and What's timeless too is what's in this Handbook of Modern Marketing. 22 all-new chapters on the latest developments. Plus dozens of other chapters, completely rewritten on many important topics. Beautiful DJ, VVG
AUTHOR: Victor P. Buell PUBLISHER: McGraw-Hill Book Company ISBN: 0070088543 YEAR: 1986 FORMAT: Hardcover EDITION: Second Ed.