Principles of Marketing

Principles of Marketing

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SKU:AA/HC/3852

Education, Marketing. Includes bibliographical references and indexes. (711 Pgs.) Solid Glossy Boards & Spine, slight highlight, otherwise Near VVG

AUTHOR: Philip Kotler & Gary Armstrong
PUBLISHER: Prentice Hall
ISBN: 0136912478
YEAR: 1991
FORMAT: Hardcover
EDITION: 5th Ed.