AA/HC/1099
SKU:Marketing; This fourth Ed. of International Marketing continues the form and context of earlier Ed.s with a broad conceptual focus on the marketing management problems, techniques and strategies necessary to incorporate the marketing concept into the framework of the world marketplace. (734 Pgs.) BOOK NEAR VVG
AUTHOR: Philip R. Cateora & John M. Hess PUBLISHER: Richard D. Irwin, Inc. ISBN: 0256021538 YEAR: 1979 FORMAT: Hardcover EDITION: