International Marketing

International Marketing

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SKU:AA/HC/1099

Marketing; This fourth Ed. of International Marketing continues the form and context of earlier Ed.s with a broad conceptual focus on the marketing management problems, techniques and strategies necessary to incorporate the marketing concept into the framework of the world marketplace. (734 Pgs.) BOOK NEAR VVG

AUTHOR: Philip R. Cateora & John M. Hess
PUBLISHER: Richard D. Irwin, Inc.
ISBN: 0256021538
YEAR: 1979
FORMAT: Hardcover
EDITION: