SKU:AA/HC/7283
Marketing, Advertising, Sales Promotion. The Age of the Individual and How to Profit from it. (336 Pgs.) No DJ, blue boards with Gold lettering, Prev. name forepage, otherwise, VVG.
AUTHOR: Stan Rapp & Tom Collins PUBLISHER: Tor Books, NY ISBN: 0133655601 YEAR: 1990 FORMAT: Hardcover EDITION: First Ed.